Create a
culture of Greatness
Lead with purpose — create a culture that attracts
top performers and drives performance!
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and insights to help you move forward right away.
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Create a
culture of Greatness
Lead with purpose — create a culture that attracts top performers and drives performance!
Start with Free Resources
Guides • Podcasts •
Insights
Get instant access to proven tools and thought-leading insights at no cost. Start learning how to build stronger teams and better businesses today.
Learn in the MasterClass
Structured • Practical •
Results-Driven
Join focused sessions designed to give you step-by-step strategies. Each MasterClass equips you with actionable tools you can apply right away.
Grow through Membership
Ongoing • Exclusive •
Community
Stay connected with mentorship, insider resources, and peers who share your goals. Membership turns one-time learning into lasting success.
Free Playbook
The Culture of Greatness Leadership Playbook
Is your culture driving performance
— or derailing it?
Your Culture of Greatness
Path to Success
Culture doesn’t change overnight — it transforms when leaders take ownership and lead with purpose. The Culture of Greatness Path to Success turns instability into performance — creating a culture that attracts top performers and delivers results.
Your Culture is
Derailed
Performance is unstable, trust is eroding, and your best people are leaving. Recruiting is tough, engagement is declining, and the culture isn’t driving results.
Your Action Steps
Your Action Steps
It’s time to take the first step toward rebuilding the culture you’ve always wanted — one that attracts top performers and keeps them engaged.
Here’s where to start:
1. Acknowledge the real problem.
Turnover, disengagement, and morale issues aren’t random — they’re signals that your culture is off track. Before you can fix the symptoms, you need to see the root cause.
Start by looking beyond surface-level explanations like compensation or workload. Ask your leaders and teams honest questions: What’s getting in the way of people doing their best work? Where do they feel unheard, unsupported, or disconnected?
Pay attention to patterns — the same frustrations surfacing in meetings, recurring communication breakdowns, or feedback that never seems to reach leadership. These aren’t isolated problems; they’re cultural indicators.
Gather honest input from multiple levels of your organization — not through surveys alone, but through real conversations. When employees feel safe enough to speak truthfully, you’ll uncover the real reasons behind disengagement and turnover.
This step is about awareness and courage. You can’t improve what you’re not willing to see. Once you recognize that culture is the common thread behind the struggle, you can finally begin to rebuild it with intention.
2. Assess your culture’s health.
Take The Business Culture MRI to pinpoint what’s driving disengagement and where your leadership, communication, or engagement practices may be breaking down. Clarity is your first advantage.
3. Learn the proven strategies that work.
Download The Free Guide to understand the six pillars of a Culture of Greatness — the same framework top organizations use to drive engagement, retention, and performance.
4. Build consistency through insight.
Subscribe to The Weekly, your personal leadership briefing with one actionable idea every week to strengthen your team, improve communication, and rebuild accountability from the inside out.
5. Stay inspired and connected.
Listen to and subscribe to The Culture of Greatness Podcast — where real leaders share real results from transforming their teams and creating workplaces where top performers thrive.
These small steps add up quickly. Every action helps you shift your focus from firefighting problems to leading real, measurable change.
The Results You’ll See
When you take these actions, things begin to shift — first in awareness, then in performance.
Communication improves.
Leaders become more intentional. Employees start to re-engage because they can feel the difference in direction and clarity.
Turnover begins to slow as your best people recognize the change in tone, trust, and purpose. Recruiting becomes easier — top performers notice when a culture is strong and want to be part of it.
Morale rises, and the same problems that once kept resurfacing begin to fade.
You’ll start seeing a renewed sense of energy, ownership, and teamwork.
This is where transformation begins — when you move from reacting to problems to creating a Culture of Greatness by design.
Your Culture is
Shifting
You’ve identified what’s not working and started taking ownership. Communication is improving, engagement is growing, and small wins are starting to show. But consistency is still a challenge, and accountability hasn’t fully taken hold.
Your Action Steps
Your Action Steps
You’re gaining traction — but lasting change requires deliberate focus. Here’s how to build on your progress and turn early momentum into a sustainable shift.
1. Clarify your leadership message.
Your message defines what matters most. Start by reviewing how you communicate goals, priorities, and expectations. Make sure every meeting, update, and recognition moment ties back to your mission and guiding principles. When your leadership message is clear and consistent, people know what success looks like — and how their work contributes to it.
2. Reinforce accountability at every level.
Accountability isn’t just about consequences — it’s about ownership. Model it in how you follow through, respond to challenges, and acknowledge mistakes. Then, expect the same from your leaders and teams. Set clear commitments, review progress regularly, and celebrate when people deliver on what they said they would. Accountability builds trust, and trust builds culture.
3. Strengthen connection and communication.
People want to feel seen and heard. Make time for regular check-ins, skip-level conversations, and open Q&A sessions. Listen with the intent to
understand, not defend. Communication isn’t a one-way announcement — it’s a two-way bridge that fuels engagement, innovation, and problem-solving. The stronger your connection, the stronger your culture becomes.
4. Keep developing your leaders.
Strong cultures depend on strong leaders. Begin by identifying where your leaders need the most growth — whether it’s communication, coaching, feedback, or conflict resolution. Encourage them to share lessons learned in team discussions and apply insights from The Weekly or The Culture of Greatness Podcast within their own teams. Small, consistent growth in leadership skill compounds over time.
5. Stay plugged into the right mindset.
Sustaining a culture shift requires continuous learning and connection. Keep building your leadership foundation through The Weekly and The Culture of Greatness Podcast, but it’s also time to think about joining The Membership Program — The Top Performers Circle of Greatness. It’s where leaders like you continue to grow through topic-driven sessions, live Q&A, and actionable resources that turn progress into lasting change.
The Results You’ll See
You’ll start to feel a noticeable difference.
Leaders communicate more clearly and follow through on their commitments. Employees respond with greater trust, initiative, and ownership.
The culture begins to stabilize — energy rises, teamwork strengthens, and people start taking pride in progress. Instead of reacting to problems, you’re guiding the team forward with confidence and clarity.
This is where alignment starts to take hold — where your organization begins to move as one.
Your Culture is
Thriving
Your culture is gaining strength. Communication is open, accountability is consistent, and your leaders are aligned. Top performers are staying, engagement is high, and results are climbing. The challenge now is sustaining growth and building on the momentum you’ve created.
Your Action Steps
Your Action Steps
You’ve built a culture that’s gaining strength — now it’s time to sustain and scale it. Great cultures thrive when leaders keep growing, stay connected, and lead with intention.
1. Protect what’s working.
Document the leadership standards, communication rhythms, and guiding principles that define how your team operates. Keep them visible, practiced, and reinforced. Consistency is the foundation of sustainable success.
2. Keep developing your top performers.
Top performers are driven by growth. Challenge them with new opportunities, involve them in mentoring others, and keep recognizing their contributions. When your best people stay engaged, they attract others who share the same drive and standards.
3. Recognize and reward the right behaviors.
Align recognition with your values. Celebrate initiative, teamwork, and integrity — not just outcomes. When people see that doing the right things the right way leads to visible success, engagement and accountability stay high.
4. Lead with data and insight.
Measure your culture as intentionally as you measure your financials. Track engagement, retention, and productivity — then act quickly on what the numbers reveal. Great leaders turn insight into improvement before small issues grow into setbacks.
5. Stay connected and keep advancing.
If you haven’t already, join The Membership Program — the Top Performers Circle of Greatness. It’s where leaders like you connect weekly for proven strategies, live discussions, and actionable resources that help sustain high performance. The community keeps you sharp — and ensures your culture keeps growing with you.
6. Build mastery through Your Top Performers Blueprint.
Once your culture is moving in the right direction, it’s time to master the system behind it. Enroll in Your Top Performers Blueprint: A Competitive Advantage Game Changer. This digital course walks you step-by-step through how to recruit, develop, and retain top performers at scale. It’s the blueprint for turning your culture’s success into a lasting competitive edge.
The Results You’ll See
This is where excellence becomes sustainable — and measurable.
You’ll see a culture that runs on trust, ownership, and momentum. Communication is transparent. Leaders act decisively and model accountability. Employees are engaged, productive, and proud to contribute to something meaningful.
Top performers stay longer because they’re challenged, recognized, and inspired by the clarity of your leadership. Recruitment becomes easier — not because you’re searching harder, but because the right people are seeking you out.
Your culture shifts from maintaining results to multiplying them. Growth becomes predictable.
Performance becomes consistent. And your
organization becomes known as the place where top performers do the best work of their careers.
This is a Culture of Greatness — built with purpose, sustained by leadership, and designed to win.
Your Culture is
Derailed
Performance is unstable, trust is eroding, and your best people are leaving. Recruiting is tough, engagement is declining, and the culture isn’t driving results.
Your Action Steps
Your Action Steps
It’s time to take the first step toward rebuilding the culture you’ve always wanted — one that attracts top performers and keeps them engaged.
Here’s where to start:
1. Acknowledge the real problem.
Turnover, disengagement, and morale issues aren’t random — they’re signals that your culture is off track. Before you can fix the symptoms, you need to see the root cause.
Start by looking beyond surface-level explanations like compensation or workload. Ask your leaders and teams honest questions: What’s getting in the way of people doing their best work? Where do they feel unheard, unsupported, or disconnected?
Pay attention to patterns — the same frustrations surfacing in meetings, recurring communication breakdowns, or feedback that never seems to reach leadership. These aren’t isolated problems; they’re cultural indicators.
Gather honest input from multiple levels of your organization — not through surveys alone, but through real conversations. When employees feel safe enough to speak truthfully, you’ll uncover the real reasons behind disengagement and turnover.
This step is about awareness and courage. You can’t improve what you’re not willing to see. Once you recognize that culture is the common thread behind the struggle, you can finally begin to rebuild it with intention.
2. Assess your culture’s health.
Take The Business Culture MRI to pinpoint what’s driving disengagement and where your leadership, communication, or engagement practices may be breaking down. Clarity is your first advantage.
3. Learn the proven strategies that work.
Download The Free Guide to understand the six pillars of a Culture of Greatness — the same framework top organizations use to drive engagement, retention, and performance.
4. Build consistency through insight.
Subscribe to The Weekly, your personal leadership briefing with one actionable idea every week to strengthen your team, improve communication, and rebuild accountability from the inside out.
5. Stay inspired and connected.
Listen to and subscribe to The Culture of Greatness Podcast — where real leaders share real results from transforming their teams and creating workplaces where top performers thrive.
These small steps add up quickly. Every action helps you shift your focus from firefighting problems to leading real, measurable change.
The Results You’ll See
When you take these actions, things begin to shift — first in awareness, then in performance.
Communication improves.
Leaders become more intentional. Employees start to re-engage because they can feel the difference in direction and clarity.
Turnover begins to slow as your best people recognize the change in tone, trust, and purpose. Recruiting becomes easier — top performers notice when a culture is strong and want to be part of it.
Morale rises, and the same problems that once kept resurfacing begin to fade.
You’ll start seeing a renewed sense of energy, ownership, and teamwork.
This is where transformation begins — when you move from reacting to problems to creating a Culture of Greatness by design.
Your Culture is
Derailed
Performance is unstable, trust is eroding, and your best people are leaving. Recruiting is tough, engagement is declining, and the culture isn’t driving results.
Your Action Steps
Your Action Steps
It’s time to take the first step toward rebuilding the culture you’ve always wanted — one that attracts top performers and keeps them engaged.
Here’s where to start:
1. Acknowledge the real problem.
Turnover, disengagement, and morale issues aren’t random — they’re signals that your culture is off track. Before you can fix the symptoms, you need to see the root cause.
Start by looking beyond surface-level explanations like compensation or workload. Ask your leaders and teams honest questions: What’s getting in the way of people doing their best work? Where do they feel unheard, unsupported, or disconnected?
Pay attention to patterns — the same frustrations surfacing in meetings, recurring communication breakdowns, or feedback that never seems to reach leadership. These aren’t isolated problems; they’re cultural indicators.
Gather honest input from multiple levels of your organization — not through surveys alone, but through real conversations. When employees feel safe enough to speak truthfully, you’ll uncover the real reasons behind disengagement and turnover.
This step is about awareness and courage. You can’t improve what you’re not willing to see. Once you recognize that culture is the common thread behind the struggle, you can finally begin to rebuild it with intention.
2. Assess your culture’s health.
Take The Business Culture MRI to pinpoint what’s driving disengagement and where your leadership, communication, or engagement practices may be breaking down. Clarity is your first advantage.
3. Learn the proven strategies that work.
Download The Free Guide to understand the six pillars of a Culture of Greatness — the same framework top organizations use to drive engagement, retention, and performance.
4. Build consistency through insight.
Subscribe to The Weekly, your personal leadership briefing with one actionable idea every week to strengthen your team, improve communication, and rebuild accountability from the inside out.
5. Stay inspired and connected.
Listen to and subscribe to The Culture of Greatness Podcast — where real leaders share real results from transforming their teams and creating workplaces where top performers thrive.
These small steps add up quickly. Every action helps you shift your focus from firefighting problems to leading real, measurable change.
The Results You’ll See
When you take these actions, things begin to shift — first in awareness, then in performance.
Communication improves.
Leaders become more intentional. Employees start to re-engage because they can feel the difference in direction and clarity.
Turnover begins to slow as your best people recognize the change in tone, trust, and purpose. Recruiting becomes easier — top performers notice when a culture is strong and want to be part of it.
Morale rises, and the same problems that once kept resurfacing begin to fade.
You’ll start seeing a renewed sense of energy, ownership, and teamwork.
This is where transformation begins — when you move from reacting to problems to creating a Culture of Greatness by design.
Is your business feeling like a
downward spiral of chaos?
In order for your business to reach its full potential, you need a fully engaged, motivated, innovative, and top performing culture. Makes sense, right?
Hi. I’m Jim.
I’m an online business culture expert and I have helped 100’s of businesses just like yours reach their full potential of profitability and sustainability by addressing only one key component … their business culture.
Imagine a workplace where every team member is motivated, fully engaged, communication flows seamlessly, expectations are clear, new innovative ideas are tested with some implemented, and everyone and every team is empowered to reach their full potential.
You can have all of that … and more!
Don't miss the opportunity
To Unlock Your Team's Full Potential
Discover how fine-tuning your business culture can skyrocket profitability, sustainability and drive your company's growth!
Free Guide
The 6 Pillars of A
Culture of Greatness
Be Sure To Check Out
The Culture of Greatness Podcast!
Each week, we explore one of the 6 essential pillars, diving deep into specific ideas for your culture of greatness. Each 15 – 20 minute podcast gets to the heart of what you need to achieve that vision you once had.
Find the Culture of Greatness Podcast wherever you get your podcasts.
Each Week You Can Receive
Newsletter by email to help you achieve that culture of greatness!
A new topic each week, will dive deep into a core area of your business helping you achieve one pillar and ultimately that culture of greatness you deserve.
Sign up for The Weekly and start receiving it Today!
Each Week You Can Receive
Newsletter by email to help you achieve that culture of greatness!
A new topic each week, will dive deep into a core area of your business helping you achieve one pillar and ultimately that culture of greatness you deserve.
Each Week You Can Receive
Newsletter by email to help you achieve that culture of greatness!
A new topic each week, will dive deep into a core area of your business helping you achieve one pillar and ultimately that culture of greatness you deserve.
Each Week You Can Receive
Newsletter by email to help you achieve that culture of greatness!
A new topic each week, will dive deep into a core area of your business helping you achieve one pillar and ultimately that culture of greatness you deserve.
Sign up for The Weekly and start receiving it Today!
Each Week You Can Receive
Newsletter by email to help you achieve that culture of greatness!
A new topic each week, will dive deep into a core area of your business helping you achieve one pillar and ultimately that culture of greatness you deserve.
Sign up for The Weekly and start receiving it Today!
Each Week You Can Receive
Newsletter by email to help you achieve that culture of greatness!
A new topic each week, will dive deep into a core area of your business helping you achieve one pillar and ultimately that culture of greatness you deserve.
Each Week You Can Receive
Newsletter by email to help you achieve that culture of greatness!
A new topic each week, will dive deep into a core area of your business helping you achieve one pillar and ultimately that culture of greatness you deserve.
Sign up for The Weekly and start receiving it Today!
Each Week You Can Receive
Newsletter by email to help you achieve that culture of greatness!
A new topic each week, will dive deep into a core area of your business helping you achieve one pillar and ultimately that culture of greatness you deserve.
Jim is an online business culture expert who has helped hundreds of businesses reach their full potential of profitability and sustainability by focusing on a singular, vital component: their business culture.
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