Frequently
Asked
Questions
These frequently asked questions are here to provide clarity and remove uncertainty as you explore Culture of Greatness. You’ll find straightforward answers about the framework, the membership, and how the resources work together. If you’re looking for direction before taking your next step, this is a good place to start.
Frequently Asked
Questions
These frequently asked questions are here to provide clarity and remove uncertainty as you explore Culture of Greatness. You’ll find straightforward answers about the framework, the membership, and how the resources work together. If you’re looking for direction before taking your next step, this is a good place to start.
Culture of Greatness The Core Framework
1. What exactly are the 6 Pillars of a Culture of Greatness?
The 6 Pillars are the core components that shape a high-performing culture: Leadership Strategy, Internal Communications, Guiding Principles, Employee Engagement, Leadership Development, and Recruiting/Developing/Retaining Top Performers. Together, they provide a complete, practical structure for building a culture where top performers thrive.
2. Why are the 6 Pillars considered a complete framework?
They cover every dimension of culture that drives performance. Instead of focusing on isolated initiatives, the 6 Pillars align leadership, communication, expectations, development, and talent strategy into one unified system.
3. How were the Pillars developed?
The framework is built from decades of leadership coaching, organizational assessment work, and real-world observations of what consistently drives high-performing teams. Each Pillar reflects patterns found across successful organizations of all sizes.
4. Do the Pillars apply to small and large companies?
Yes. The 6 Pillars scale easily because they focus on fundamentals: leadership clarity, communication, expectations, development, engagement, and talent. Whether you lead 10 people or 5,000, the same structure creates alignment.
5. What makes this approach different from other culture models?
Most models are theoretical or overly complex. The 6 Pillars are practical, easy to understand, and built for immediate implementation. Leaders can act on them today without needing consultants, certifications, or long programs.
6. Can I share the 6 Pillars with my leadership team?
Yes. The 6 Pillars were designed to be shared and practiced across an entire organization. They work best when leadership teams use them as a common structure for decision-making and accountability.
7. How do the Pillars connect to your courses, membership, and resources?
Every product—The Weekly, the Membership, the Blueprint course, the Insights, the MRI, and the Playbook—is built around the 6 Pillars. They ensure consistency, alignment, and a clear path for leaders to follow.
8. Are the 6 Pillars trademarked or proprietary?
Yes. The 6 Pillars of a Culture of Greatness® is a registered trademark owned by Jim Jensen, and are in the process of being fully trademarked to ensure their protection internationally.
9. How long does it take for a company to see improvements using the 6 Pillars?
Most leaders see early improvements within weeks, especially in communication and alignment. Deeper cultural shifts typically build over several months as teams adopt the practices consistently.
10. Do you offer training specifically on the 6 Pillars?
Yes. Training is available through the Blueprint course, the Membership, and the downloadable materials. Each option equips leaders with practical tools to implement the Pillars in their organizations.
The 6 Pillars Guide
1. What’s included in the 6 Pillars Guide?
The Guide offers a clear overview of each Pillar, why it matters, and how it influences performance. It also includes simple, practical steps leaders can begin using right away.
2. Why are the 6 Pillars important for culture transformation?
They give leaders a structured way to strengthen culture instead of relying on isolated activities. When the Pillars are aligned, teams operate with clarity, consistency, and shared expectations.
3. How do I use the Guide in my organization?
Start by reviewing each Pillar with your leadership team. Identify where you’re strong, where gaps exist, and which Pillar should be your first focus.
4. Who should read the Guide first—leaders or team members?
Leaders should read it first so they can set direction. Once leadership is aligned, the Guide can be shared with managers and teams to reinforce consistency.
5. Can I share the Guide with my entire team?
Yes. The Guide was designed to be shared broadly across an organization. The more people understand the Pillars, the faster your culture strengthens.
6. Is the Guide just theory, or does it include practical steps?
It includes both. Leaders receive a clear explanation of each Pillar and specific actions to begin applying immediately.
7. Will this help me diagnose gaps in my culture?
Yes. The Guide helps leaders quickly spot where expectations, communication, or team alignment may be breaking down.
8. How does the Guide tie into the Membership and Blueprint course?
Both the Membership and the Blueprint course deepen the practices introduced in the Guide. They provide step-by-step tools to implement each Pillar fully.
The Weekly Newsletter
1. What is The Weekly?
The Weekly is a short, practical leadership briefing delivered every Wednesday. It focuses on one idea leaders can use immediately to strengthen culture and performance.
2. How long does each edition take to read?
Most editions take five minutes to read. They are designed for busy leaders who want clear, actionable insights without extra noise.
3. What topics do you cover?
Topics include communication, leadership strategy, team alignment, employee engagement, accountability, development, and attracting top performers—always tied to the 6 Pillars.
4. Why is The Weekly so popular with business leaders?
It provides practical, real-world guidance without fluff. Leaders appreciate the clarity, the short length, and the focus on everyday leadership challenges.
5. Can I see past editions?
Yes. The Weekly Library contains all previous editions, organized and easy to access.
6. What makes The Weekly different from typical leadership newsletters?
It’s not theory, commentary, or motivational content. Every edition offers a single, practical action leaders can use that week.
7. Can I forward The Weekly to my team?
Yes. Many leaders share editions during staff meetings or 1:1s.
8. What industries benefit most from The Weekly?
Any industry with teams—technology, professional services, manufacturing, education, healthcare, finance, engineering, and more. The guidance is universally applicable because the 6 Pillars apply everywhere.
9. When does The Weekly arrive?
Every Wednesday morning.
10. How do you choose the topics each week?
Topics come from current workplace challenges, leadership trends, and recurring patterns from coaching conversations and organizational assessments.
11. Is The Weekly part of the Membership or separate?
It’s separate and free. Many Membership topics build naturally from themes first introduced in The Weekly.
The Leadership Playbook
1. What is the Leadership Playbook?
The Playbook is a practical guide with clear leadership principles, expectations, and actionable steps leaders can use immediately to strengthen culture.
2. Who is the Playbook designed for?
It’s designed for business leaders at all levels—executives, managers, and team leads—who want practical tools that improve clarity, communication, and accountability.
3. How does the Playbook support the 6 Pillars?
Every section aligns with one or more Pillars. Leaders can use the Playbook to reinforce expectations, strengthen communication, and guide development conversations.
4. What’s the difference between the Leadership Playbook and the 6 Pillars Guide?
The 6 Pillars Guide explains what drives culture. The Playbook shows leaders how to lead in a way that strengthens each Pillar.
5. How quickly can someone apply what’s inside?
Immediately. The Playbook is built for real-world use, with tools leaders can start applying the same day.
6. What will I learn from the Playbook that I can’t get anywhere else?
You’ll learn clear expectations for leadership behavior, communication standards, and accountability practices that align to the 6 Pillars.
7. Is the Playbook useful for frontline leaders or only executives?
Both. Frontline leaders gain clarity on expectations, and executives gain alignment tools for their teams.
8. Can teams use the Playbook as a training resource?
Yes. Many organizations use it during onboarding, team development sessions, or leadership meetings.
9. Is there a recommended sequence for using the Playbook with my team?
Start with expectations, then move into communication and accountability practices. This creates clarity before building higher-level routines.
Business Culture MRI
1. What is the Business Culture MRI?
The MRI is a 16-question assessment that measures your culture across the 6 Pillars. It provides a clear snapshot of where you are today.
2. Who should take the MRI?
Senior leaders, department heads, managers, and anyone responsible for people, culture, or performance.
3. How long does the MRI take to complete?
Most leaders finish in under five minutes.
4. What do the results tell me?
You’ll receive a score for each Pillar that highlights strengths, gaps, and areas needing immediate attention.
5. Is the MRI based on the 6 Pillars?
Yes. Every question maps directly to one of the Pillars.
6. Can multiple leaders in the same company take it?
Absolutely. Comparing scores across leaders provides valuable insight into alignment—or misalignment—within your organization.
7. How accurate is the MRI as a cultural assessment?
It’s designed to provide a reliable snapshot quickly. It’s not a full diagnostic, but it’s ideal for identifying priority areas.
8. Will my MRI results be confidential?
Yes. Your results are private unless you choose to share them.
9. What should I do once I receive my score?
Start by focusing on the lowest-scoring Pillar. Then use the Blueprint course or Membership to strengthen those areas.
10. How does the MRI connect to the Blueprint course and Membership?
Your MRI results guide where to start. Both programs provide the tools to close gaps and strengthen your culture.
Culture of Greatness Inner Circle (Membership)
1. What is the Culture of Greatness Inner Circle?
It’s a weekly leadership membership designed to help leaders strengthen culture, elevate performance, and recruit, develop, and retain top performers.
2. Who is the Membership designed for?
Business owners, executives, managers, and senior leaders who want practical guidance, real-time discussion, and a structured approach to leadership growth.
3. What’s included in each weekly session?
A 20-minute practical presentation, a 20-minute live Q&A, and a 20-minute breakout session focused on application.
4. What is the time commitment?
One hour per week. All materials are designed to be simple, practical, and easy to implement.
5. What makes this membership different from coaching?
It offers structure, community, and practical tools without requiring 1:1 coaching sessions. Leaders learn together while applying the same proven framework.
6. Will sessions be recorded?
Yes. Members can access recordings if they miss a session.
7. Can my team attend with me?
Memberships are individual, but team members are welcome to join with their own subscription.
8. How interactive are the sessions?
Highly interactive. You’ll participate in live Q&A and practical breakout sessions designed to reinforce learning.
9. What should I do once I receive my score?
Yes. The content is built for leaders who oversee people, culture, and performance.
10. Is there a long-term contract?
No. Membership is month-to-month, giving leaders flexibility. There is also a paid-up-front annual option available.
11. How does the Membership support the 6 Pillars?
Every session is aligned with one or more Pillars, providing consistency and clarity across leadership practices.
12. What does the pricing include?
Weekly live sessions, access to recordings, and all supporting tools and resources within the membership portal.
13. How do I cancel or upgrade?
You can cancel anytime through your account portal. New membership tiers may be added in the future.
Your Top Performers’ Blueprint (Course)
1. What is the Top Performers’ Blueprint course?
It’s a practical, step-by-step system for recruiting, developing, and retaining top performers using the 6 Pillars as a foundation.
2. Who is the course built for?
Leaders responsible for hiring, developing, and retaining top performers—owners, executives, HR leaders, and managers.
3. How long does it take to complete?
Most leaders complete it in three to four hours, depending on how quickly they work through the tools.
4. What’s included inside the course?
Video lessons, downloadable tools, scripts, templates, and frameworks that guide leaders through each stage of the Blueprint.
5. Does the course include templates, scripts, and tools?
Yes. Leaders receive practical resources they can use immediately in interviews, development conversations, and retention strategies.
6. How practical is the course for real-world leadership?
Extremely practical. Every module is designed for direct application with teams and candidates.
7. What makes the Blueprint different from other leadership courses?
It focuses specifically on top talent and provides usable tools, not theory. Leaders walk away with a complete, repeatable system.
8. How does the Blueprint relate to the 6 Pillars?
The course is built on the Pillars that drive top performance—Leadership Strategy, Guiding Principles, Communication, Development, Engagement, and Talent.
9. Can a team complete the course together?
Yes. Many teams take the course together to build a consistent approach to hiring and development.
10. Do you update the course over time?
Yes. Updates are made as new tools, strategies, and best practices emerge.
11. Do you offer support as leaders go through the course?
Support is available through the Top Performers' Circle of Greatness Membership.
12. What does the course pricing include?
Full access to all lessons, tools, and resources, plus lifetime access to updates.
13. Is the course suitable for mid-size or enterprise companies?
Yes. The Blueprint scales easily and works well with any leadership structure.
The Culture of Greatness
Podcast & Vodcast
1. What topics do you cover on the podcast?
Leadership, communication, accountability, culture, talent, team alignment, development, and the 6 Pillars—always with practical steps leaders can apply.
2. How often are new episodes released?
New episodes are released regularly throughout each month.
3. Are episodes based on real-world leadership scenarios?
Yes. Episodes are grounded in real workplace challenges leaders face every day.
4. How long is each episode?
Most episodes range from 15 to 25 minutes.
5. Can I request an episode topic?
Yes. Leaders often request topics, and many episodes come directly from those suggestions.
6. What’s the difference between the Podcast and the Vodcast?
The Podcast is audio-only, while the Vodcast adds video and allows leaders to watch the session.
7. Where can I listen or watch?
Episodes are available on all major podcast platforms, YouTube, and directly through the Culture of Greatness website.
8. Are episodes connected to the 6 Pillars?
Yes. Each episode reinforces one or more Pillars, giving leaders a consistent framework to follow.
9. Can teams use episodes for team development?
Absolutely. Many leaders use episodes to spark discussion and build alignment.
10. How do episodes tie into the Blueprint course and Membership?
They offer ongoing learning and reinforce the same frameworks used in the Blueprint and Membership.
11. Do you feature guest interviews?
Select episodes include guests whose expertise aligns with leadership, culture, or top performance.
Each Week You Can Receive
Newsletter by email to help you achieve that culture of greatness!
A new topic each week, will dive deep into a core area of your business helping you achieve one pillar and ultimately that culture of greatness you deserve.
Sign up for The Weekly and start receiving it Today!
Each Week You Can Receive
Newsletter by email to help you achieve that culture of greatness!
A new topic each week, will dive deep into a core area of your business helping you achieve one pillar and ultimately that culture of greatness you deserve.
Each Week You Can Receive
Newsletter by email to help you achieve that culture of greatness!
A new topic each week, will dive deep into a core area of your business helping you achieve one pillar and ultimately that culture of greatness you deserve.
Sign up for The Weekly and start receiving it Today!
Each Week You Can Receive
Newsletter by email to help you achieve that culture of greatness!
A new topic each week, will dive deep into a core area of your business helping you achieve one pillar and ultimately that culture of greatness you deserve.
Each Week You Can Receive
Newsletter by email to help you achieve that culture of greatness!
A new topic each week, will dive deep into a core area of your business helping you achieve one pillar and ultimately that culture of greatness you deserve.
Sign up for The Weekly and start receiving it Today!
Each Week You Can Receive
Newsletter by email to help you achieve that culture of greatness!
A new topic each week, will dive deep into a core area of your business helping you achieve one pillar and ultimately that culture of greatness you deserve.
The Weekly is your strategic leadership briefing — practical insights, real-world examples, and clear guidance to build a Culture of Greatness. One core lesson each week. Straight to your inbox. Ready to apply.
Join the over 60,000 business leaders, just like you, who start Wednesdays with clarity, direction, and action.
Jim is an online business culture expert who has helped hundreds of businesses reach their full potential of profitability and sustainability by focusing on a singular, vital component: their business culture.
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© 2026 Jim Jensen. All Rights Reserved.
Culture of Greatness®, The 6 Pillars of a Culture of Greatness®, The Six Pillars of a Culture of Greatness®, and all related frameworks, content, and materials are registered trademarks owned by Jim Jensen and used under exclusive license by Culture of Greatness.